Cosmetic Essence, Inc. (“CEI”) is a leading provider of outsourced formulating, manufacturing, filling, packaging, and distribution services to the personal care products industry.
The Company manufactures cosmetics and health and beauty care products, such as fragrances, crèmes, lotions and color cosmetics, for a diversified base of leading branded marketers and retailers. Following an investment in 2001, CEI was transitioned from an entrepreneurially run to a professionally managed organization over an approximate four-year investment period.
To accomplish this, the Company recruited leading executives, including an outstanding COO and CFO, as well as other senior executives with substantial industry experience. Management executed upon the strategic plan that had been established at acquisition and the company accomplished four strategic add-on acquisitions in less than two years.
These acquisitions diversified CEI’s capabilities into color cosmetics, secondary packaging, and licensed products, as well as further strengthened the Company’s relationships with its customer base.